I’ve been misusing the word “dude” for quite some time now. Apparently it has quite a specific definition. Also apparent is that there was once an historical “King of the Dudes.” Now generally speaking, I’m not a fan of flamboyancy for flamboyancy’s sake. I prefer an understated, substantive, functional approach to life. Style is crucial but decoration is more or less superfluous, unessential. I’m however humorously fascinated with this foppish historical figure, Evander Berry Wall, as he relates to brand. A compelling historical example of personal branding, I’m thinking he was a previous world’s Kanye West.
excerpted from Wikipedia:
“He is credited for having been the first person in the United States to have worn during a ball, at a time when the tailcoat was still the rule, a white dinner jacket, sent to him by the London tailor Henry Poole & Co “to be worn for a quiet dinner at home or at an evening’s entertainment at a summer resort”. He was immediately ordered off the floor.[*]“
“He was popularly credited with the possession of over 500 trousers[*] and 5,000 neckties.”