Twenty-odd years after exploring a graphic design career in marketing and hearing the word “Google” for the first time, I’ve gained Google Analytics IQ certification as well as AdWords Search, Display, Video and Mobile specializations. I hold IAB certifications in both digital media sales and digital media buying & planning. I taught that curriculum to a team of more traditional media buyers to collaborate on a holistic approach to media placement, serving agency clients. I have designed measurement plans and overseen the placement of $30MM of (primarily digital) media across Google, Facebook, Programmatic and more specialized technology partners since 2015 – Always pursuing more aggressive performance goals.
I was born in Northern Virginia in the late 70s. Yadda yada yada…
Next thing I know it’s 1999 and I’m a creative intern at HZDG near DC.
I was lucky to spend time there. My supervisor suggested I could teach myself how to code by looking things up online…
“Use Google, it’s the best one.”
I’ll never forget that. It was the dawn of the every day internet.
I always liked teaching myself things but the internet threw gas on that fire. (www3schools.com! It astounded me!)
A year later I rolled onto the job market with a design degree and a hunger to keep learning.
I spent a few years on the grind with music magazines and apparel companies in Atlanta. Taking trips to DC and New York just looking to meet people and make things.
A few years later it came time to get on a path and satisfy my desire to work with teams, I enrolled in graduate business classes and knocked again on the door of advertising and they let me in. I worked for a few years as a designer and art director and followed that interest into more technical pursuits – filling vacuums in the emerging realms of social media and digital advertising. Through those opportunities I came to understand the cause and effect of media strategy and more opportunities came my way to command it.
In 2022 I’m spending my days as Media Director with Yebo in Richmond, VA and I love it.
Across owned, earned and paid media I understand the dovetails and their connected impact.
My deepest focus is planning and measuring digital media for meaningful measurement. And interpreting the results to pursue real business objectives.
Way back in design school, before the internship, a very wise mentor told me, “You’ll always be creative, you don’t need an art degree to prove that. Study technology and design.” It was good advice and I’m still following it!
I still consider myself a designer. I ensure proper function and optimize toward best outcomes. It’s always about “design thinking.”
View my LinkedIn public profile [+].