Statement

I arrived at a career in advertising through interest in art, history and psychology. These  studies unlocked a sincere passion for design, function and communication.

As a young creative taking instruction from senior team members, I developed a strong literacy for distilling business goals; filtered from the noise of committee input and layered feedback.

In order to remain effective and support my team, I focus action on simple goals – aligned with larger ones – and help others do the same.

An ability to forecast the varied weather of day-to-day communication allows me to deliver on evolving priorities. Weighing all available info against what I know must be achieved to serve the client’s best interests allows me to produce results for leadership and better business.

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These two statements sum up the approach that has allowed me to succeed at trying new things to grow in my career:

“Invent opportunity by confronting challenges that others have avoided.”

And

“You don’t have to know how, if you know how to know how.”

That’s a funny way of saying. Teach yourself quickly and learn on purpose.

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Shifting gears from philosophy and style to concrete achievements — I’ve built identities and brand manuals for restaurants and law firms. I’ve won creative awards in self promotion and non traditional categories. I intuitively employed AB versioning in my design work and discovered a knack for optimization and process improvement in doing so.

It’s all design thinking.

This gave me the confidence to pursue a greater knowledge of digital media buying and planning in order to cross train others.

Along the way, I gained Google Analytics IQ, AdWords Search, Display, Video and Mobile specializations as well as IAB certifications in both digital media sales and digital media buying & planning. I have designed measurement plans and placed over $2MM worth of digital media across Google, Facebook, Twitter, Hulu, Tremor and others since 2015 and ultimately I still consider myself a designer because I ensure proper function and create outcomes.

I’m currently spending my days at an agency as Director of Interactive Media and spending some free time on a few book projects as a creative director, photographer, illustrator, designer and go-to maker-guy.

View my LinkedIn public profile [+].