Bio

It was 1999 and I was an intern at HZDG near DC. My supervisor suggested I could teach myself Flash Animation by looking things up online… “Just use Google, it’s the best one.” I’ll never forget that. I kept hearing that word with greater frequency from then on. It was the dawn of the every day internet.

A year later I rolled onto the job market with a design diploma and black bag full of art, technology, and psychology books. I spent a few years on the grind with music magazines and apparel companies in Atlanta. Taking trips to DC and New York just looking to meet people and make things.

When it came time to get on a path and satisfy my desire to work with teams, I knocked on the door of advertising and they let me in. I worked for a few years as a designer and art director developed a preference for UI and UX and followed that interest into more technical pursuits and filling vacuums in the emerging digital realm.

In 2020 I’m spending my days as Digital Director with Barber Martin Agency in Richmond, VA and I love it. My focus is paid digital advertising planning and measurement. I still spend some free time on passion projects as a creative director, photographer, illustrator, designer and go-to maker-guy.

Way back in art school, before that internship, a very wise mentor told me, “You’ll always be an artist, you don’t need a degree to prove it. Study technology and design.” It was good advice and I’m still following it.

Twenty years after hearing the word “Google” for the first time, I have spent 12 years of Richmond, Virginia ad agencies, I’ve gained Google Analytics IQ certification as well as AdWords Search, Display, Video and Mobile specializations. I hold IAB certifications in both digital media sales and digital media buying & planning while teaching that curriculum to a team of traditional media buyers helping them gain the knowledge base. I have designed measurement plans and placed over $3MM worth of digital media across Google, Facebook, and more specialized partners since 2015.

Ultimately I still consider myself a designer because I ensure proper function and create outcomes. I “do a lot of things” but it’s always about “design thinking.”

View my LinkedIn public profile [+].