I arrived at advertising through an interest in art, history and psychology. These interests unlocked a sincere passion for design, function and communication.
As a young creative taking instruction from senior team members, I developed a strong literacy for distilling business goals; filtered from the noise of committee input and layered feedback.
In order to remain effective and support my team, I focus action on simple goals – aligned with larger ones – and help others do the same.
An ability to forecast the varied weather of day-to-day communication allows me to deliver on evolving priorities. Weighing all team input and feedback against what I know must be achieved to serve the client’s best interests allows me to produce results for leadership and better business.
These two statements sum up the approach that has allowed me to succeed at trying new things to grow in my career:
“Invent opportunity by confronting challenges that others have avoided.”
“You don’t have to know how, if you know how to know how.”
Shifting gears from philosophy and style to concrete achievements — I’ve built identities and brand manuals for restaurants and law firms. I’ve won creative awards in self promotion and non traditional categories. I intuitively employed AB versioning in my design work and discovered a knack for optimization and process improvement in doing so. It’s all design thinking.
This gave me the confidence to pursue a greater knowledge of digital media buying and planning in order to cross train others.
Along the way, I gained Google Analytics IQ, AdWords Search, Display, Video and Mobile specializations as well as IAB certifications in both digital media sales and digital media buying & planning. I have designed measurement plans and placed over $1MM worth of digital media across Google, Facebook, Twitter, Hulu, Tremor and others since 2015 and ultimately I still consider myself a designer.
View my LinkedIn public profile [+].