Bio

THE SUMMARY

Twenty-odd years after hearing the word “Google” for the first time, I’ve gained Google Analytics IQ certification as well as AdWords Search, Display, Video and Mobile specializations. I hold IAB certifications in both digital media sales and digital media buying & planning. I taught that curriculum to a team of more traditional media buyers to collaborate on a holistic approach to media placement, serving agency clients. I have designed measurement plans and placed $15MM of digital media budget across Google, Facebook, and more specialized technology partners since 2015 – Always pursuing more aggressive performance goals.


THE STORY

I was born in Northern Virginia in the late 70s. Yadda yada yada…

Next thing I know it’s 1999 and I’m a creative intern at HZDG near DC.

I was lucky to spend time there. My supervisor suggested I could teach myself how to code by looking things up online…

“Use Google, it’s the best one.”

I’ll never forget that. It was the dawn of the every day internet.

I always liked teaching myself things but the internet threw gas on that fire. (www3schools.com! It astounded me!)

A year later I rolled onto the job market with a design degree and a hunger to keep learning.

I spent a few years on the grind with music magazines and apparel companies in Atlanta. Taking trips to DC and New York just looking to meet people and make things.

A few years later it came time to get on a path and satisfy my desire to work with teams, I enrolled in graduate business classes and knocked again on the door of advertising and they let me in. I worked for a few years as a designer and art director and followed that interest into more technical pursuits – filling vacuums in the emerging realms of social media and digital advertising.

In 2021 I’m spending my days as Digital Director with Yebo in Richmond, VA and I love it.

My focus is paid digital advertising – planning and measurement.

I still spend some free time on creative passion projects but my focus is planning digital media for meaningful measurement.

Way back in art school, before the internship, a very wise mentor told me, “You’ll always be an artist, you don’t need a degree to prove that. Study technology and design.” It was good advice and I’m still following it!

In the agency, I apply a different kind of creative. But I still consider myself a designer. I ensure proper function and optimize toward best outcomes. It’s always about “design thinking.”

View my LinkedIn public profile [+].