I’m a digital marketer who specializes in influencing business outcomes with paid digital media.
I’m hardwired to set goals, test ideas and meaningfully measure progress to define and deliver value for clients.
Experience
Senior Manager, Paid Media
Ricoh North America
April 2023 – Present
Lead strategic thinking and measurement planning for all paid media investments across horizontal brand and G2M verticals — serving US and Canada
Director of Paid Media
Yebo
January 2022 – March 2023
Lead strategic thinking and planning for all paid media investments and manage all agency partners.
Director of Interactive Media
Yebo
January 2020 – December 2021
Lead media strategy, manage technology partners, inventory partners, dev partners
Digital Director in 2016
Barber Martin Agency
October 2016 – December 2019
Lead paid digital media strategy and measurement, deliver reporting, and manage partners
Practice Lead for Digital Comms
Barber Martin Agency
October 2013 – December 2015
Managed social, created content strategy, wrote blogs, managed dev and digital media partners
Design Director, Digital Media Specialist, Producer
Madison+Main
October 2007 – October 2013
Built email campaigns, managed social, created paid social and display assets for AB testing
Visual Content Creator / Graphic Designer / Illustrator
RVA Magazine
Marketing and Advertising
2007 – 2007 (less than a year)
Graphic Designer / Studio Artist
Alternative Apparel – Icebox
Apparel & Fashion
June 2004 – 2006 (3 years)
Illustrator / Graphic Designer
Elemental Magazine, World Famous Magazine
Magazine Publishing
2001 – 2006 (5 years)
Graphic Designer
Alternative Apparel – Gagwear
Apparel & Fashion
January 2002 – June 2003 (1 year 6 months)
Education
Virginia Commonwealth University – School of Business
Graduate Studies in Business, Marketing
2007 – 2009
Appalachian State University
Art & Technology
BFA Graphic Design
1995 – 2001
Woodberry Forest School
Class of 1995
Some Recent References
Formal references available upon request.
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Jeff always asks insightful questions and keeps an open mind as he explores potential solutions. He’s thoughtful, responsible, and a real pleasure to work with.
Jason Moreau
Senior Lifecycle Marketing Manager at Air
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Over a career in marketing working across a variety of clients and industries – Jeff has become a skilled navigator of ever changing waters. If you need to chart a course, talk to Jeff.
Will Trible
Co-Founder at TribleWork and RoundlyX
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Jeff is a very strategic and curious thinker who brings design and data to any project he works on – which helps deliver great work and results.
Christie Hach
Account Director at Tilt Creative & Production
Media Client Experience
